Online Flower Subscriptions Made Easy

Customer Profile

Since June 2014 flowerli offers different possibilities to send and receive beautiful flowers. With the so-called "flowerli-Box" the recipient gets a surprising selection of fresh flowers. The flowers come directly from the garden center of flowerli.

An e-commerce innovation is the flowerli flower subscription. You can order the flowers for birthdays, anniversaries and other special occasions. So you can be sure to have a great present. With the flower subscription you'll get regularly fresh flowers.


Flower subscriptions are unique because the customer determines the subscription rhythm. At this point, a customer can receive up to one delivery per week. Flowerli customers can easily manage their subscriptions online and pay in advance.

One of the biggest challenges was the automatic integration of the flower subscription payment. The goal was to have one site to manage the customer account - pause or quit the subscription and change the delivery date.


Flowerli needed a premium payment solution with a subscription option and identified the Magento Subscription Manager in combination with a payment module for PayPal and Saferpay from sellXed as the best fit.
Payment information is safely stored with Saferpay and the Subscription Manager charges the account automatically when a new delivery takes place. The integration of recurring profiles is done by PayPal which made it possible to charge the customer's PayPal account automatically.

In addition, the customer's payment method had to be charged automatically. In case of failed payments, the customer is informed immediately and he can choose an alternative payment method. If the customer doesn't take advantage of this, the subscription will be cancelled.